A few days ago the folks at Google have made a new update: Pigeon. The new update is aimed at achieving significant changes in the number of searches and local positions. This way it aims at penalizing sites of keyword ranking type, reducing their significant repositioning of local directories, sites to whom Google offers a better visibility in search results, increasing in this way their chances of generating organic traffic.
The same thing for sites dedicated to the performance of services, restaurants or fast food because Google wants that after this update to not be longer able to fool the Google queries as being the official ones. Thousands of giant websites have already been affected by this update decreasing in search engine results up on pages 3-9.
However, I think this new update represents a chance for new webmasters to get a better location because the sites abundant in keywords are the most affected now. What should be learned after this new update is the fact that Google recommends that you write for humans, not for search engines because no matter how much you try to fool the impact with these updates cannot be avoided at a time.