SEO is an unpredictable, ever-changing domain that often put your nerves to the test. Techniques that may work excellent until yesterday may already be history today, after any update of the Google algorithm. And if Panda or Penguin continues to give headache to webmasters, is a much better to take a look on some SEO myths that we still take into account.
New content is a factor in ranking: Write as much content. And as often as possible. Thus you always are visited by Google spam bots and this means rapid indexing and ranking good for SEO.
Google recompense quality, not quantity. Old items, but well-structured and documented remain current ( “evergreen content” ), and site of which they are part does not have problems of ranking, even if their frequency is not remarkable. On the other hand, a “fresh” but mediocre content, clearly written for a SEO purpose bad understood ( “shallow content” ), are likely to be penalised to the next Panda filter.
On – page optimization is a whim, now counts only the off-page one.
On – page optimization, as well as keyword relevancy does not relate, however, to the density keywords in a page ( if the term appears 5 or 10 times), but the full integration of these key words, as natural as possible in the theme page. Thus, if there is lack of relevant on – page will be very difficult to get a good ranking, even with a multitude of anchor texts ( off – page optimization ).
Accurate anchor texts no longer work
Questionable. In the first place, it is necessary to take into account the profile of the links of the site for which it is intended to bring the optimized anchor texts ( “exact match” ). If anchor texts of brand dominate, there will be a greater freedom of movement in link building, so as to not trigger penalties from Google Penguin. If links already existing are over-optimized, you must proceed indeed with caution.
The most important keyword must be always first in title tag
Again, questionable. Google puts all greater emphasis on words with the potential for brand.
Therefore, in particular for the home page, it is appropriate to have a title tag showing brand name, and only then keywords referred to in page. Last but not least, we must consider how it would appear this title in SERPs for a potential visitor … and whether it will be able to convince him to click. For secondary pages (product) may be driven on the name(s) of the product + keywords associated, in the order that seems the most natural to the user.
With as many SEO tools used, so much the better
Wrong. It is natural to test various SEO tools, but in the end it doesn’t matter what we use … even if it is voted the best one on the market. After all, no such tool cannot do the work on optimization in our place if we want truly a quality result.
Surely there are many SEO techniques that won’t work, or even have become dangerous in Panda & Penguin times. What is true or false? Let’s debate it openly together in the comments.