Google Ranking without backlinks

Google Ranking without backlinks

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Google Ranking without backlinks
Google Ranking without backlinks
Google Ranking without backlinks
Google Ranking without backlinks

Penalizing backlinks considered intentionally manipulating the ranking in Google gave rise to controversial linkbuilding strategies that:

– eitherĀ  seek to gain as many natural links as possible,

– either try to acquire backlinks that seem naturally obtained.

There are also off site SEO optimization strategies and online marketing no longer relies too heavily on backlinks because:

– the natural ones are pretty hard to obtain and in a fairly long time,

– the cost of backlinks which pose no risk of penalty is very high.

Interesting in this context is the question addressed to Matt Cutts (head of Google’s anti-spam team): How does Google appreciate the quality of a site if there are no backlinks (links) to the content?

The reply given by the representative of Google is simple: the contents of web pages! Namely:

– key words/phrases from the text (representative provided that excessive repetition will be considered spam “keyword stuffing” )

– the quality of the content (and here we add new: originality and uniqueness, relevance)

– varied key phrases

– a web domain with a good reputation

From my point of view, the answer got as such is pretty simplistic and leaves room for interpretation. But the essence is another and he found again a good opportunity to say: instead of spending money and time on link-building strategies that may not bring you any benefit (or perhaps will have negative effects) OR instead to focus all the energy and all resources on a few keywords/key phrases (already has become extremely competitive or simply so used by aggressive marketing strategies in a way that internet users have already developed a distaste for them) IT IS BETTER to place you on a niche or build your own niche and focus attention on the quality of the content on users and then obtaining backlinks (obviously, backlinks are also necessary ).

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