SEO is an unpredictable, ever-changing domain that often put your nerves to the test. Techniques that may work excellent until yesterday may already be history today, after any update of the Google algorithm. And if Panda or Penguin continues to give headache to webmasters, is a much better to take a look on some SEO myths that we still take into account.
New content is a factor in ranking: Write as much content. And as often as possible. Thus you always are visited by Google spam bots and this means rapid indexing and ranking good for SEO.
Google recompense quality, not quantity. Old items, but well-structured and documented remain current ( “evergreen content” ), and site of which they are part does not have problems of ranking, even if their frequency is not remarkable. On the other hand, a “fresh” but mediocre content, clearly written for a SEO purpose bad understood ( “shallow content” ), are likely to be penalised to the next Panda filter.
On – page optimization is a whim, now counts only the off-page one.
On – page optimization, as well as keyword relevancy does not relate, however, to the density keywords in a page ( if the term appears 5 or 10 times), but the full integration of these key words, as natural as possible in the theme page. Thus, if there is lack of relevant on – page will be very difficult to get a good ranking, even with a multitude of anchor texts ( off – page optimization ).
Accurate anchor texts no longer work
Questionable. In the first place, it is necessary to take into account the profile of the links of the site for which it is intended to bring the optimized anchor texts ( “exact match” ). If anchor texts of brand dominate, there will be a greater freedom of movement in link building, so as to not trigger penalties from Google Penguin. If links already existing are over-optimized, you must proceed indeed with caution.
The most important keyword must be always first in title tag
Again, questionable. Google puts all greater emphasis on words with the potential for brand.
Therefore, in particular for the home page, it is appropriate to have a title tag showing brand name, and only then keywords referred to in page. Last but not least, we must consider how it would appear this title in SERPs for a potential visitor … and whether it will be able to convince him to click. For secondary pages (product) may be driven on the name(s) of the product + keywords associated, in the order that seems the most natural to the user.
With as many SEO tools used, so much the better
Wrong. It is natural to test various SEO tools, but in the end it doesn’t matter what we use … even if it is voted the best one on the market. After all, no such tool cannot do the work on optimization in our place if we want truly a quality result.
Surely there are many SEO techniques that won’t work, or even have become dangerous in Panda & Penguin times. What is true or false? Let’s debate it openly together in the comments.
Penalizing backlinks considered intentionally manipulating the ranking in Google gave rise to controversial linkbuilding strategies that:
– either seek to gain as many natural links as possible,
– either try to acquire backlinks that seem naturally obtained.
There are also off site SEO optimization strategies and online marketing no longer relies too heavily on backlinks because:
– the natural ones are pretty hard to obtain and in a fairly long time,
– the cost of backlinks which pose no risk of penalty is very high.
Interesting in this context is the question addressed to Matt Cutts (head of Google’s anti-spam team): How does Google appreciate the quality of a site if there are no backlinks (links) to the content?
The reply given by the representative of Google is simple: the contents of web pages! Namely:
– key words/phrases from the text (representative provided that excessive repetition will be considered spam “keyword stuffing” )
– the quality of the content (and here we add new: originality and uniqueness, relevance)
– varied key phrases
– a web domain with a good reputation
From my point of view, the answer got as such is pretty simplistic and leaves room for interpretation. But the essence is another and he found again a good opportunity to say: instead of spending money and time on link-building strategies that may not bring you any benefit (or perhaps will have negative effects) OR instead to focus all the energy and all resources on a few keywords/key phrases (already has become extremely competitive or simply so used by aggressive marketing strategies in a way that internet users have already developed a distaste for them) IT IS BETTER to place you on a niche or build your own niche and focus attention on the quality of the content on users and then obtaining backlinks (obviously, backlinks are also necessary ).
A few days ago the folks at Google have made a new update: Pigeon. The new update is aimed at achieving significant changes in the number of searches and local positions. This way it aims at penalizing sites of keyword ranking type, reducing their significant repositioning of local directories, sites to whom Google offers a better visibility in search results, increasing in this way their chances of generating organic traffic.
The same thing for sites dedicated to the performance of services, restaurants or fast food because Google wants that after this update to not be longer able to fool the Google queries as being the official ones. Thousands of giant websites have already been affected by this update decreasing in search engine results up on pages 3-9.
However, I think this new update represents a chance for new webmasters to get a better location because the sites abundant in keywords are the most affected now. What should be learned after this new update is the fact that Google recommends that you write for humans, not for search engines because no matter how much you try to fool the impact with these updates cannot be avoided at a time.
Everyone knows that Google SEO operates with very many indicators to give us exactly what we are looking for. We could only assume what matters most to a site for Google to consider it important to take as high in searches. Of course, the factors ranking assumptions are made on the basis of experience. It is believed that Google follows about 200 indicators. Some of them are still unknown. There is a list of the most important ranking factors. Based on the list it was created a top showing in percent how counts each factor in the Google algorithm. The top was created on the basis of the views of the 128 SEO experts. What emerged?
Thus, it is believed that the greatest importance of the factors relating to the scope and authority of links leading to this area. More precisely, how important are the sites that refer to your site. Where does the authority comes from? From:
– sites that belong to the State.
– sites of the educational institutions
– other sites with PageRank 6 per domain, for example.
They will pick up your site in the eyes of Google. Those sites will vouch for your site’s authority.
Number 2 is the profile links at the page level. From here you can enumerate:
– the amount of links ( the more, the better. But take care not to make spam! )
– profile anchor text ( explicit, through what words is referred your site )
– link quality
3rd place is the keyword at the page level and characteristics of the contents. The content is the best way to make the site interesting for Google. The search engine knows now what is unique and of value. More, he knows to reference an article, depending on the keywords they contain. That’s why it’s good to give clues about what we want to express. In this category of indicators may include:
– the quality and relevance of content
– TF IDF
– LDA, modeling of the content
The number of votes continues. The last place is the domain name, the response time of the site and other related indicators speed.
Now you don’t have to take everything for granted. If you are driving after other indicators and be able to gather great and quality traffic, then go to your own recipe.
One thing Is clear: the better is your niche, the higher are the chances to come in it people … less ethical. When competition is fierce, you should expect at “joys” at any time.
You know that when you add some poor quality links to your site, Google might penalize you. I am referring here to the links on sites of dubious niche (porn), on sites of different niches than yours (e.g., Forex niche, but you are into a dating niche, for example). Or maybe you put a comment with a link to a site where other 350 people have als commented, each one with his own link. If you are a beginner, you probably have done one of the mistakes above … and you saw how the traffic has dropped significantly ( if you had one ). This strategy of bad linkbuilding, when it’s used by competition and target your site, is called negative SEO or black SEO. In other words, the competition enters those dubious sites and put a link to you!
No matter how stupid it may seem, these things happen and you have to expect from them. Why? Because the site must be regarded as a business, with risks and rewards. But there are situations when negative SEO can not touch you! You will be immune as Achilles in Greek mythology. Immersed by his mother in the waters of Styx, the heel was the only vulnerable part! So, which is the Achilles ‘ heel when it comes to the negative SEO? To have a ” bad ” website. The negative SEO (and dubious links in general) affect only the small sites. Google assumes that a small site it’s more likely to try to rank faster than one with a reputation. Google also knows that a great website will not risk its reputation in its niche. So will ignore these dubious links.
So, the study of negative SEO leads, as in the case of the “positive” one, at a single conclusion: a serious blog with quality content, that provides value to its visitors and solve their problems will be untouched by the competition.
Google implements changes in the algorithm of the search engine often enough and just when these are updates that will have a huge impact on many websites, Google team launches an ad, as was the case with Google and Penguin. There are 2 types of “penalty”:
– penalties (shares), which directly affects your website, if you have resorted to such techniques as keyword stuffing, cloaking, backlinks overoptimization: in this case you realize pretty quickly because you will receive a message in webmaster tools.
– -algorithmic or automated penalties, applied in bulk: not getting notice, but the traffic and ranking drops drastically.
If your keyword position decreases very much (words that were in the first 2 pages are no longer present in the first 5 pages of Google results), traffic drops considerably (a decrease of at least 40%) and you have removed any on-page problem and seasonality, then more than likely the site was penalized/affected by the change in the algorithm. Usually right after announcing a major update (Panda, Penguin) the impact can be seen in traffic on Analytics.
But sometimes it’s hard to tell if a site is penalized, affected by algorithm updates (other factors matter/affect and your website has not kept up), exceeded by competitors or a traffic slumping due to seasonality. If you keep your keyword positions, but organic traffic is down, then it’s a matter of seasonality.
If your keyword positions are slumping and organic traffic is dropping, then it can be a problem on-page or your site has been affected by the algorithm updates. Attention, you must watch organic traffic (total traffic contributes to social media, direct traffic, adwords, newsletters, websites that make reference to your website … etc.). You should think at the promotional actions you have undertaken lately and the changes carried out onsite. Make sure that the site is properly indexed and that the information on the site is accessible to search engines. If you have performed linkbuilding, analyze the quality of backlinks. Techniques such as those below, can attract the penalty:
– Buying or selling links that pass PageRank (follow links).
– Excessive link exchanges.
– Publishing Advertorials and guest-posts in excess, with anchor text overoptimized.
– Automated programs or services to create backlinks to the site.
– Advertisements that pass PageRank (follow links).
– Web directories and sites of low-quality bookmarks type.
– Links in footer, templates or widgets distributed across many sites.
– Comments with links on blogs and forums in excess.
Sometimes, small actions such as the removal of some low quality backlinks and some improvements on-page, can bring a significant increase in organic traffic.
If the site is topped by the competition, you will see a small decrease in ranking. If you’ve not dealt with the site for months (you have not added new content on the site) is very likely to have been surpassed by competitors; possible situation especially for blogs and sites of presentation where timeliness and frequent updates of content matter to Google.
I recommend you to keep a monthly record of the main keywords and position to follow the evolution of organic traffic weekly. Compare traffic evolution with seasonality. And, of course, have inscribed your site in Google Webmaster Tools, to be aware of any problems that may occur.
GSA Captcha Breaker loader
Some time ago, I posted the solution to freeze GSA Captcha Breaker’ s counter to not stop working at 500 captcha. Many users did not know how to use my script and cheat engine then, so I decided to make a simple loader so that all of you can use it more easy. The steps you must fallow are:
1. Install and open Captcha Breaker ( 2.08 )
2. Open loader
3. Press Alt+Z and Alt+X ( this will freeze the two counters: Captcha and Solved captcha )
If you receive, when opening Captcha Breaker, this message: ” Internal Error #9091 “, you can move this pop-up on your desktop, in a area you not use, because Captcha Breaker will work or disconnect your internet, start again Captcha Breaker, ok at demo and open internet connection without receiving the same error.
This works 100%! Tested many times by me and my friend Iulian Bao (julian71) this weeks!
A solution for trial is to install Deep Freeze in a VMware with minimum resources, then freeze VMware and install Captcha Breaker in VMware ( frozen ). Because VMware is frozen, when you restart your PC, Captcha Breaker will not be installed anymore so you must install it again. Even more simple than this, you can change the date of your pc at first installation.